Willie is the latest musician to join the ranks of artists being featured in this round of John Varvatos’s advertisement campaigns. Nelson is featured with his two sons, Lucas and Micah, both of whom are also professional musicians.
The shoot took place in the famous Salisbury House museum, located in Des Moines and was shot by David Clinch, whom has become famous for his black and white photographs that have become a staple in for Varvatos over the past 18 campaigns.
To quote Varvatos, “In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons…Willie is a true American icon, and it runs deep in the bloodline.”
The campaign kicked off yesterday on the the John Varvatos site, will be featured in the staple men’s magazines and around town in the larger US cities.